Hyundai achieve 6 Million Sales
April 9, 2014

Hyundai have sold six million cars to European customers since the company began sales in 1977. The manufacturer took nineteen years to sell it's first million cars and since then it has taken less time to reach each milestone, with the latest one million cars sold in just over two years.

 

How have Hyundai achieved six million sales?

 

Since 2008, Hyundai have more than 250,000 more cars on the road in the UK and has seen sales nearly triple in just four years. This boost in sales is likely due, in part, to the growing demand of it's expanding European line up of vehicles. Demand has also been fuelled by investment in it's local infrastructure, as part of the company's strategy to build cars specifically to meet European customer needs. Hyundai have invested over 3 million euros in the infrastructure, including manufacturing, R&D and motor sport facilities.

 

Out of all cars that Hyundai sells in Europe, 95% are designed and developed by the company's European Technical Centre in Russelsheim, Germany, and 90% of them are built in the region at the company's two production plants in the Czech Republic and Turkey. Both factories have significantly increased production capacity to meet European demands for Hyundai products. The Czech manufacturing plant now builds 300,000 units per year, while the Turkish facility now has an annual capacity of 200,000 units, following the introduction of the new generation of the i10 at the beginning of 2014.

 

Hyundai is now one of the top ten best selling manufacturers in the UK, which is a first for any Korean car brand.

 

Comments on Hyundai's sales achievement

 

Senior Vice President and COO at Hyundai Motor Europe, Allan Rushforth, commented, “Europe is one of the most demanding car markets in the world: it’s a strategic focus for Hyundai and an essential component of our global success, which is why we will continue to invest in the region. In 2014, we are making qualitative enhancements in a number of areas, helping the company grow organically rather than pursuing market share gains at any cost. This will lay the foundations for a new growth period from the middle of the decade.”

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