January 2, 2013
French Car manufacturing giant Renault plan a new marketing strategy with their upcoming model Zoe to try and combat the poor sales of electric cars which have affected the company recently. The Zoe, will be marketed on how extremely quiet it is to drive. Inside the Company, the sales of electric cars are causing extreme disappointment to many within the firm. They would like to try a more unique and successful strategy in their marketing to try and attack the lack of interest buyers have seemed to have in the electric car, which was originally said to be the “next big car thing&r... - Read more